Bio/Background
Professionally…
…I am the Creative lead for TrucknTow and their name brand, VULCAN, located in the Motor City and a pioneer in the automotive tie-down industry. My role involves coordinating all creative media associated with both companies, developing captivating digital content spanning across the web and social media, and enhancing our brand presence.
I have strengthened web usability through updated aesthetic and reworked internal structure, easing the user journey and increasing sales. As well as improved product listings and appeal to better the customer experience and brand perception across various platforms, in addition to many other aspects of my role.
Personally…
…I am a creator at heart, no matter the medium. Whether it’s developing a city in Minecraft or building furniture for my home; I love to make things. Aside from my love for creation, I’ve played basketball my entire life including a short stint in high school before my ankles retired. I’ve been an NBA fan since 2002, just before my hometown team, the Detroit Pistons, won their 3rd championship backed by arguably the greatest defensive starting five in NBA history. Since playing basketball professionally wasn’t in the cards, I hope to merge my love for creation and sports into a career that I can be passionate about.